Brand Audit Group guides companies to better profitability through improved brand performance.  


How to reach consumers today has become a key strategic priority. How value can be better delivered to customers? Brands have the ability to deliver premium value. Customers want to be engaged by brands that inspire, are aspirational and fulfill their dreams. 

Brand Audit Group provides guidance on how to create value through strategic brand management.


Kirsti Lindberg-Repo

“In today’s world you need to understand branding and its impact on your customers and revenue stream.’’

I am a Finnish adjunct professor and researcher in the study of branding, service and design management. Besides academic grounding, I have guided and coached companies in how to build greater value through strategic brand management.

As the founder and CEO of Brand Audit Group, I am a passionate brand enthusiast and recognized expert in the academic field.

It all started at Cornell University, where I did my doctoral research on the Ben&Jerry's ice cream brand.Those early years kick-started a lifelong dedication to branding research and expertise. This journey continued at Hanken, Swedish School of Ecomics in Helsinki and Aalto Arts. In year 2013, I was invited to work as a visiting professor in Singapore Management University. 

I have been actively contributing to branding research for the past 20 years and have extensive experience in co-operation with academia and practitioners. I have also published three books on branding: “Titans of Service”, “Titans of Branding” and "Asiakkaan ja brändin vuorovaikutus". 

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